Our Story

Small Business, Serving Makers Worldwide

Cool Tools was founded in 2003 with a simple mission: to create innovative tools that help artists bring their ideas to life. What began with a single product has grown into a catalog of more than 10,000 products, while remaining true to the values of a family-owned small business.

Our journey started the same way many great ideas do: with a challenge at the workbench. We recognized that having the right tool doesn't just make a task easier; it can improve accuracy, inspire creativity, and make techniques more accessible to artists of every skill level.

Over the years, we've continued to develop tools that solve real-world problems, simplify complex processes, and help makers achieve consistent, professional results. As our product line has grown, our commitment has remained the same: to provide innovative, high-quality tools and supplies that empower artists to create with confidence.

Owner, Rhonda Rein at Work with Clay & The Small Pottery Wheel!

Owner of Cool Tools, Rhonda Rein, working with clay with large windows in the background.

Details, Respect & Support for the Artist Community

As Cool Tools has grown, so has our commitment to the artists and makers we serve. We've never lost sight of the values that shaped our beginnings: attention to detail, respect for the craft, and a genuine passion for helping others create.

Today, Cool Tools proudly serves customers around the world, offering thousands of products to metalsmiths, metal clay artists, enamelists, and makers of all skill levels. Despite our global reach, we're still a family-owned small business at heart with just 7 employees. Every order is packed with care, every customer matters, and we continue to listen, innovate, and develop tools and materials that make creating easier, more enjoyable, and more successful.

Uncle & Niece | Founder, Alan Rein (now retired) and Rhonda Rein (current owner)
founder and owner of cool tools together

The Right "Cool Tools" for Artists

From our early beginnings to where we are today, one thing has never changed: our belief that the right tools don’t just make work easier, they unlock creativity and help artists achieve their best results.

Made in the USA. Made for Makers.

Every Cool Tools brand product is proudly designed and manufactured in the USA, here in Jefferson, Wisconsin. By keeping production close to home, we're able to maintain the high standards of quality, precision, and innovation that our customers have come to expect. From concept to finished product, our tools are created with real artists in mind, ensuring they perform reliably at the workbench and stand the test of time.

Free Education

Our commitment to the maker community goes far beyond the products we sell. Through the Cool Tools Learning Center, we provide hundreds of free tutorials, videos, and educational articles created by experienced artists and industry experts. Whether you're taking your first steps into jewelry making or refining advanced techniques, you'll find reliable, trustworthy instruction designed to help you grow your skills and create with confidence. We believe that great tools are only part of the equation - great education empowers artists to achieve even more.

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